Brand Story



The Perfect Blend of East Meets West Style

Noori is an homage to the intricate textiles & unique designs of South Asian fashion, with the crisp silhouettes & approachability of Western style. 

Our fusion-wear and accessories are rooted in effortless dependability. So, you can start any day feeling like your most comfortable and confident self.  Stitched with these qualities in mind, each piece is:

Multi-Functional: For everyday and extraordinary occasions 

Approachable: Rooted in cultural fusion, but accessible to all 

Timeless: An anchor in your wardrobe you’ll always reach for

Sustainable: Created in small batches, with mindful practices

Empowering Women Through Fashion

At Noori, we champion a holistic approach to empowering women, lighting the way to greater opportunity and representation for generations to come.

For our Saheli Collection, we produce sustainable garments with Saheli Women: an ethical fashion organization that empowers women artisans of Kali Beri, India. Artisans are offered skills training, a living wage, and access to health programs for them and their families.