"At Noori The Label our mission is to pay homage to the intricate textiles & unique designs of South Asian fashion, with the crisp silhouettes & approachability of Western style. Each piece is timeless and approachable. "

-Reshma, Founder & Designer

New Arrivals

Noori X Saheli Women

At Noori, we champion a holistic approach to empowering women, lighting the way to greater opportunity and representation for generations to come.

For our Saheli Collection, we produce sustainable garments with Saheli Women: an ethical fashion organization that empowers women artisans of Kali Beri, India. Artisans are offered skills training, a living wage, and access to health programs for them and their families. 

Shop The Saheli Collection
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